12 Best Way to Drive Traffic to eCommerce Store in 2018
What is the main problem for maximum eCommerce store? Less number of the product, or less numb of buyers? Definitely, it is second problem i.e, combating to bring more buyers to your eCommerce store. Do you want more Traffic to your online store so that you can sell more products? Of course, you do. I know you have used all the practices to Drive Traffic to eCommerce Store but you didn’t a success. Today, in this writing, I will say you some Best Way to Drive Traffic to eCommerce Store without any expense or any hard work.
Poor website traffic is one of the biggest challenges people face when running an eCommerce store.
Get ready to bring new visitors, retain old visitors and hence, convert your visitors into customers. Therefore, I am listing some marketing tactics to Drive Traffic to eCommerce Store:
1. Facebook Ads
2. Writing Blog Contents
3. Instagram Ads
4. Google AdWords
5. Best SEO for Website
6. Email Marketing Tools
7. Social Media Tools
8. Video Content on YouTube
9. Referral Programs & GiveAways
10. Post Store on Reddit
11. Proactive on Twitter
12. Answering & Posting on Quora
Now, Let’s know about all these strategies one-by-one without wasting your time.
1. Drive Traffic to eCommerce Store by using Facebook Ads:
Know the power of Facebook Ads. Facebook Ads are one of the best ways to drive traffic to your eCommerce website. Because of the huge popularity, no need to introduce Facebook Ads. You must sure to create Ads according to your store, your objective and clear description of the product. Create Ads which should be catchy and can attract the visitor's eyes in a first view.
There are more platforms like Google where you can display your Ads, but Facebook Advertising is cheaper than others. Also, it brings more traffic to your store than other platforms. So, let’s start to use Facebook Ads for your eCommerce store.
2. Drive Traffic to eCommerce Store by Writing Blog Contents:
Ohh yeah, it’s my favourite way to drive traffic to any website. Contents are the oxygen of your eCommerce store. It brings new visitors randomly into your website. Your blog must be oriented to your business. Although this is a time-consuming method for driving traffic to your eCommerce store. But it gives a long-term benefit to your business. Hence, it helps you to establish as an authority in your industry, spreads the word of mouth about your store. Therefore, it exposes your brand to an audience group which is out of reach from your target.
So, make sure your blog contents are worthy of your eCommerce store. Always try to hit the blog contents which may be niche selection in Google search. You should update your outdated blog to update in a regular time interval.
3. Drive Traffic to eCommerce Store by using Instagram Ads:
Instagram Advertising is little different from Facebook Ads. You have only a few hours in your hand to impress your visitors by using your Ads. Instagram don’t display your Ads for a long time. Therefore, you must use the right Hashtag, appropriate filters, and at the right times to publish your Ads on Instagram. The key point in Instagram marketing is to engage your visitors more and more. So keep building your Instagram followers and engage more with your Instagram Ads. You can learn more about How to Advertise in Instagram by CLICKING HERE.
4. Drive Traffic to eCommerce Store by using Google AdWords:
It is one of the fastest ways to drive traffic to your eCommerce store. But for this service, you may have to pay for it, but it is not so much amount. Google AdWords is a Pay-Per-Click (PPC) advertising method. PPC means that you only have to pay for your Ads when someone clicks on it, reads your blogs, visit your website, views your video content, or hit the Call to Action button for your business.
It was designed to draw more people to your eCommerce store. You may have a look at this type of Ads in the Google search. It can identify easily by a square box containing Ad inside it.
5. Drive Traffic to eCommerce Store by doing Best SEO for Website:
One of the most important and manual tactics to drive traffic to your eCommerce store is making sure that your eCommerce website is fully optimised for Search Engines. With today’s Search Engine Optimization (SEO) standards, it is now more important than ever to make sure your online store is constantly updated with Rich, Relevant, and Niche Keywords. An SEO oriented content increases the traffic to your website.
As a result, a number of customers visit your online store regularly basis. Therefore, taking the time to do even a few of these SEO tricks that will help your content rank higher in Google search result.
Proactive and Regular Content Updation is the Key to Drive Traffic to eCommerce Store
6. Drive Traffic to eCommerce Store by Email Marketing Tools:
Email marketing is a good way to engage your existing customers and make leads. It is very important to retain your old customers to your store. Customers who have already purchased from your store, they know your product or service quality. They are aware and well known about your brand. Hence, they are more likely to buy from you again. Getting them to buy again is easier than to get a new customer. A newsletter is a tool of email marketing which enables this function for your business. So make your existing customers email list, encourage them to purchase some products by giving some exciting offers to them. As a result, you can drive traffic to your ecommerce website more. You can learn more about Email Marketing Tools by CLICKING HERE.
7. Drive Traffic to eCommerce Store by Social Media Tools:
You can’t believe how much the social media can help you to bring more traffic to your website. There are some popular social media websites like Facebook, LinkedIn, Twitter, Google+, Pinterest, and many more. Here you can find the potential customers, and also you can interact with the potential customers. Therefore, take the benefits of the power of social media to increase your website’s ranking.
8. Drive Traffic to eCommerce Store by Posting Video Content on YouTube:
Yes, this is the most popular way to reach thousands of potential customers. As you know that the video consumption is on the rise and social media platforms are full of it. You make sure to post your video contents on the YouTube on a regular basis. Also, put the URL of your website at the end of the video. There should be a Call to Action (CTA) button so that any desired customer can reach to your website directly only a single click. A report claims that online video Ads will drive more than 80% of all internet traffic by 2020. Hence, video content on Facebook, Instagram or YouTube receives more than 135% engagement than images.
9. Drive Traffic to eCommerce Store by Referral Programs & GiveAways:
Starting a referral program is an easy way to utilize existing customers and drive traffic to your eCommerce website. You can start an online poll, a competition or survey so that people can take part in your strategy. Offer some incentives to your current customers, blog followers, Facebook followers, or Instagram followers to share their favourite products or contents with their friends and family. In return, you can give them some discounts or free shipping on future purchases. Also, you can give them some coupons, free gifts or even some credits to use on their next shopping.
10. Drive Traffic to eCommerce Store by Posting your Store on Reddit:
11. Drive Traffic to eCommerce Store being Proactive on Twitter:
Let the Twitter to tweets for your eCommerce store among its huge customers. Be a professional, share your opinion, data, stats of current scenario of Indian economy and let the visitors to retweet on your post. By doing this, people will know about your company. Always try to do tweet on any burning topic as early as possible. Because as fast you will tweet, your post will go for viral more. As more your post be viral means your brand gets more popularity. As a result, try this tactic to bring more traffic to your eCommerce website.
12. Drive Traffic to eCommerce Store by Answering & Posting on Quora:
Quora is the largest Q&A platform on the internet. At an average of 6,000 questions per day created on the Quora. Hence, Quora is an ultimate source to bring traffic to a website. Therefore, try to post a new question on the Quora related to your business. Also answering the related questions posted by someone else. In your answer, you can put your website’s URL and ask the visitors to click it for reading the complete answer. By doing this, new visitors can land on your website for reading the blog or for searching any particular product. It is last but not least, whenever it is my favourite way to bring traffic to my own website more and more.
As a result, how was today’s writing Best Way to Drive Traffic to eCommerce Store?
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