• How to Reduce Returns in E-commerce Marketplace

  • Returns in E-commerce

    How to Reduce Returns in E-commerce Marketplace

    Well, it is obvious and most asked questions by every seller? I think to ask anyone else it is better to first we should look at our product and make a list of things that are the things that lack in our product or you can make a list of return comment made by buyers then find out the most common reason for return.There are multiple factors that possibly the reason for return and these are:

    •      >> Product Quality

    •      >> Pack Wrong Product

    •      >> Order Late Ship

    •      >> Product Size Mismatch

    •      >> Wrong Color Product

    •      >> Unbranded Product

    There are penalties for factors of return but these are most common among sellers because at once every seller has done this. So, how we can reduce return? I think you should follow these rules to reduce your returns:

    1. Quality Check of Product:

    If you have big warehouses or small it does not matter, stocks always get messy and in all these messes sellers always packed wrong pair or colour of a product, so clear out these messy things make a picklist of product and then go to the warehouse and take product according to SKU quantity.

    2. Use your own Packing Material:

    Most online sellers rely on only marketplaces packing material but the packing material by marketplaces is for the normal product, if you have a product that is a breakable or foldable product that might be damaged after folding, it is better to use your customize packing and then the upper packing should be marketplace packing.

    3. Make a Pick-list of Product:

    If you have big warehouses or small it does not matter, stocks always get messy and in all these messes sellers always packed wrong pair or colour of a product, so clear out these messy things make a picklist of product and then go to the warehouse and take product according to SKU quantity.

    Read Also: Offer your Customers a Good Deal with Discount Coupons

    4. Product Cataloging Content:

    Most of the time sellers write extra features on the product catalog and we should know that our buyers are like us and they know about every product what they buy.So we should be very careful that our buyers are well aware. Before writing any extra feature or description please have a look at your product, is the product really content that feature?

    5. Don't Sell Copy:

    In electronics categories, you will always see people 50% people are selling copy products and when a buyer buys it and they easily recognize it that this is copy and then they returned the product. It plays a very important role in solving a question of How to reduce return.

    6. If Possible try to Change the Range of Product:

    There is also a possibility that you have done all these things to reduce return but it did not work out. So, what to do? Now it is a time to change your product quality or material and ask the buyers what they look for a product when they buy it from a private label brands, also find out what kind of quality or material they look for in a product of Rs.0-500, Rs.501-1000, Rs.1001-1500, etc. and find out in which range your product lies according to quality.If possible try to remove or add some extra features to a product.

    Well, this is a long discussion topic, because it is a part of consumer behaviour how they buy, in which price they want to buy, what is there first expectation when they get a product in hand.


    Author: Guest Author

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